During the recent collapse of world coffee prices, many exporting countries suffered one of their worst economic crises for years. Coffee farmers experienced great hardship and the situation led to problems of a social and political as well as economic nature. Consumers, on the other hand, became increasingly aware of the downside of this situation, not least because there was a risk that obtaining high quality coffee could become increasingly difficult.
By understanding this crucial factor, our company has organized a well-equipped coffee laboratory both for our internal coffee testing as well as a medium for our buyers to test our specialty and conventional coffee types to measure the standard. We invite local and foreign buyers to have entertaining coffee. A coffee cupping session where groups dissect the flavours and aromas of different coffee varieties or brewing methods can be a great activity to get bums off seats and encourage engagement between different teams across the workforce, local and international buyers.