ROMEL General Trading PLC started exporting green coffee beans in 2018 by the brand name Cerealia Coffee. Since then, Cerealia Coffee has grown to be prominent in the coffee export sector.
We process washed and natural coffee in a variety of locations, including Sidamo. (Bensa, shantawene, Bombay) and Yirgachefe (Chelelektu, Gedeb, Dumerso, and Idido). At these washing stations and natural mills, we process specialty coffees fetching “Q” standard coffees that are traceable up to the farm.
We are proud to play our role in bringing Ethiopian coffee to the global market with our skilled staff handling all transactions until the final buyers’ bankable document presentation.
Our passion for coffee started when we opened our first pastry and coffee shop called Bethlehem Pastry around Megenagna in 2003 in Addis Ababa, Ethiopia. Our coffee shop was adored by many for its freshly brewed coffee which is traditionally hand-roasted. We Usually roast three to four times a day to provide our customers the experience of freshly roasted coffee and its distinct aroma.
This success and popularity of our coffee shop still carries on today with a new brand name, Karavan coffee. It has multiple branches across the city. under new management.
Since 2011, we started Cerealia Coffee by expanding our business portfolio to green coffee export preceded by our parent company ROMEL General Trading PLC acquiring Kaliti Food S.C (KFSC) through privatization from the government.by then, KFSC was one of the first Ethiopian Commodity Exchange ( ECX ) members.
We put quality and results first and always look for ways to provide excellent customers service. Additionally, we strive to make our experience welcoming and enjoyable.
We accept personal accountability to meet the business needs, improve our systems and help others improve their effectiveness. We all act like owners, treating the Company’s assets as our own and behaving with the Company’s long-term success in mind.
Here is honesty and sincerity among our colleagues. We operate within the letter and spirit of the law. We uphold the values and principles of ROMEL in every action and decision. We are intellectually honest and systemized in advocating proposals, including recognizing risks.
We are all leaders in our area of responsibility, with a deep commitment to deliver leadership results. We have a clear vision of where we are going. We develop the capability to deliver our strategies and eliminate organizational barriers.
We hold ourselves to the highest ethical standards and behave in ways that earn the trust of others. We have a respect for our employees, customers, consumers, and treat them, as we want to be treated. We have confidence in each other’s capabilities and intentions.
Strive to be the excellent and preferred brand in food and agribusiness sector. To be the best supplier of Ethiopian Arabica coffee.
To produce and serve the market with affordable, quality products involving highly professionals and modern technology with the primary purpose of satisfying the interests and needs of its customers, employees, shareholders and other stakeholders.